Closure Types for Prestige and Consumer Loyalty
Most people without a degree in marketing, package design or quality assurance may not initially understand the importance of closure, but if we take a moment to think about it, it is clear how essential this process is to guarantee the quality of the final product. How many times have you read a warning against consuming anything with a broken safety seal?
The trust of the consumer in a product is built on carefully taking care of every single detail, and especially when it comes to packaging for food and beverage, pharmaceuticals, and personal care products, the closure process is a very delicate matter.
Think of a container of pickles, a jar of mayo or a bottle of over the counter pain reliever; the closure has evolved from the classic metallic closure to a variety of different presentations aiming at conquering a larger and more loyal consumer base.
The role of closure in packaging
These different closure types are not only the fruit of a desire to improve shelf life, nor are they merely an aesthetic decision; they respond to a necessity for placing a particular brand in the consumer’s mental representations of what a reliable product is. The customer’s trust will depend largely on whether they feel their product has been carefully processed to ensure the best quality and durability. In this context, new companies are looking into innovative closures types as a way to achieve this goal.
The metal closure has an eye-catching appeal, they are conveniently easy to open and they can guarantee an extended shelf life for the product. Plastic caps and composite caps try to offer a more flexible range of use for different products, particularly in the beverage, food and pharmaceutical industries.
From baby food to pills to peanut butter, companies nowadays are depending on capping machines like the rotary TEDELTA CAR 100-ST with pick-off system, easily the best option for small- to medium-range productions, or the TEDELTA CAR 100-RT with a pick-and-place system, specialized for larger production ranges, both allowing maximum flexibility regarding closure and container types, where changeovers and maintenance need to be done quickly and easily.
Depending on your assembly line or your production needs, the inline capping equipment is also very popular, such as the TEDELTA CAL 101-ST or the TEDELTA CAL 101-RT, which are specially designed for low production scales.
Interested in learning more about how capping machines can guarantee the best closure for your product? Feel free to contact our experts at TeDelta with questions, for a quote or to discuss a custom capping solution for your business.